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Salesforce and Procter & Gamble Co.’s Dawn and Tide have signed on to sponsor the first season. Podcast advertising eclipsed $700 million in the U.S last year, according to the Interactive Advertising Bureau. as the dominant company in podcasting, a relatively small but growing medium.

and Kim Kardashian.Īlready the world’s most popular paid music streaming service, Spotify is trying to supplant Apple Inc.

Spotify has also signed exclusive deals with Joe Rogan, Warner Bros. This is the first program to come out of a deal between Spotify and Higher Ground, the company she runs with her husband, former President Barack Obama. Spotify will release the first of nine episodes of 'The Michelle Obama Podcast” on July 29 to its nearly 300 million users, and release subsequent episodes weekly. Obama will interview friends, family and celebrities, including her brother and mother, as well as comedian Conan O’Brien and journalist Michele Norris, the online music company said Thursday.

first lady Michelle Obama will host a podcast for Spotify Technology SA, adding another big name to the Swedish audio giant’s lineup of exclusive shows.

Spotify joe rogan experience rogan spotifyshawbloomberg